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Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imitate their desires.
Chapter 3 discusses some unsettling research—stick your average person in a brain scanner, and show him a picture of someone of another race for only a tenth of a second. This is too fast for him to be aware of what he saw. But thanks to that anatomical shortcut, the amygdala knows . . . and activates. In contrast, show the picture for a longer time. Again the amygdala activates, but then the cognitive dlPFC does as well, inhibiting the amygdala—the effort to control what is for most people an unpalatable initial response.